“Sente o Jogo” is an institutional campaign by KTO designed to connect with audiences through the emotion that builds before the outcome of each game. I helped shape its visual language by developing the creative concept and initial visual explorations, aligning the storyboard with O Clube, the production company behind the commercial, and following the shoot with Denílson and the campaign’s development. My role became even more significant as the campaign expanded: I led the design team in adapting it for digital and print media across more than five Brazilian states, creating key visual variations, formats, and copy tailored to different channels and communication goals.

​

At Planeta Atlântida 2026, that visual language moved beyond individual pieces and into the physical space, covering an exclusive KTO VIP area and gaining prominence at a festival attended by more than 80,000 people over two days. The campaign also helped establish the visual foundation for the brand’s communications leading up to the FIFA World Cup 2026, for which KTO was an official sponsor of CazéTV’s broadcasts.